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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

This quick post leads to a resource which gives 3 simple solutions that you can use right away. David McGillivray and the Big Lottery Fund Scotland to develop the web platform and social media content strategy for the Celebrate funding programme for the Glasgow 2014 Commonwealth Games. You've ignored the core of your web content strategy for too long. These are some of the things I explored in my presentation at Confab London 2013. The main focus has Web is still in pretty bad shape. What are the new rules of writing for the web? While a lot of it is fresh, parts of it also feel a little like a greatest hits mashup of Mobile First and The Elements of Content Strategy, with a bit of Responsive Web Design thrown in. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web for everyone on your team. Content strategyis a relatively new niche discipline in the digital space. €�Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. Struggling with your content strategy for the web? Ditch the print newsletter – or repurpose print articles for the web. How do we future-proof our authors? Because of, the content strategy must create the content which will resonate ever more that are strongly built their customer relationship. This article is the second in a series of thoughts on content strategy for the small business. Let's redraw the quad and give the strategic core the place it deserves. The question is not whether to aggregate content, it's how to do it well.